Car Insurance Go Compare – The latest advertisement for car insurance Gio Inspart, Spoofer Opera, drives your car, in the village in invisible falls and shots with the streets pretty sick.
At its point, the first goal of all advertising was achieved: to notice – does not mean men in the category with little interest, small and participation of cars. The ad continues to work despite the number of complaints she received, so it must create some positive short -term response along with fluorite negative.
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But does the end justify the way? Security campaign I’m thinking! He spent a shock of methods before people were responsible and encouraged it to change all behavior that could have catastrophic consequences in our way. One of the most serious strokes was for the last seat belts. The ad called “Julie”, which was first broadcast in 1998. She and her daughter wore their seat belts, but her son was not. An attempt to avoid the principles of the van, Julie crashed into a registered car. Her son, who sat directly behind her, was thrown forward and murdered her immediately.
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I can honestly say that the ad immediately changed my behavior. It was not necessary legislation to start wearing a seat belt. Here I would discuss, the end (Life Life) justified the way – but I’m not sure to secure the car.
There is a growing number of academic studies that indicate that the method is best beaten if people think they can prevent the disaster from happening (as in the last seat belt). In this case, the fallen tree on a blind bend is not something that people can do a lot about. But for car insurance, it is a pretty good scenario – you need for events that are not under your control. These studies also indicate that you need to sympathize with the victim so you want to participate in the message. Mother who car used school? Yes. Fake opera singer? Not so much.
For me, the main problem came up because of the advertisements of the ads. It is proportional to the “case in real life” Margaret Mahonei, but then this event is treated personally, which makes the fog between facts between facts and fiction. If the ad remained part of the world that Gio resides, the collision could be less criticized. But as he participated in the real world, he opened criticism for a trivial something that was serious as an accident.
I can’t help but think that there was a lost opportunity. We have historically understood the security work on the path of the government. But why couldn’t he help cars to drive safely? After all, their premiums could be reduced if fewer requests have been made. I would at once consider that a more favorable brand that shows me how to be a safer driver. And then she may not have to cry out well to attract my attention.
