Insurance Company With Emu – Emma and Doug Star in the new Liberty Mutual Advertising campaign. The couple appears at new points to spread the news that Liberty mutually personalized the coverage, so you pay only what you need
The new campaign illustrates access to the brand to offer personalized insurance coverage, emphasizes the importance of helping consumers pay only what they need
Insurance Company With Emu
Some new faces (and feathers) are moving into the advertising world: meet the Emma and Doug, the new stars ofliberty Mutual National Advertising campaign today. The fictional Dynamic duo is in love with the savings of people from an overly payment of one -size insurance. Creative content was developed by Goodby Silverstein & Partners (GS & P), Liberty Mutual Creative Agency. Ads cannot be reviewed anywhere.
Snl Cut For Time Sketch: Limu Emu And Doug Go “training Day” (video)
The new campaign begins with a series of 30 -Secunda commercials, presenting a humorous and exaggerated duo appearing on stage to share their knowledge and help protect people from too much payment to insurance. The Emma and Doug bring a new turnaround to the classic duet guided by Buddy-COP-CAP for the idea that the crime is to pay for things you do not need to ensure that they perform your duty.
“We want to help our customers get the best value from their insurance policy, adjusting their coverage so that they have exactly what they need, and never too much,” said Emily Fink, director of marketing global retail markets (USA) at Liberty Mutual Insurance. “We present this unforgettable duo of Emma and Doug to show a personalized approach to Liberty Mutual with little surprise and humor.”
New commercials were directed by Craig Gillespie, award-winning feature film, television and Australian commercial director best known for her Lars and a real girlfriend and me, Tonya film. Gillespie is recognized for her clear and unusual comedy and the ability to encourage sincere performances. Gillespie and GS & P cooperated with a factory, visual effects and creating content to revive the EMU with CGI technology, including the owner and feathers system.
“The insurance category is a competitive space and needs to be interrupted to attract people’s attention,” said Jeff Goodby, co-president and partner of GS & P. “Loads and Doug bring a very necessary elegance in the e -hast and the human side for everyone. It is fun and memorable, and this is just the beginning for Liberty Mutual.”
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The TV point of the 30 -secondan TV will be nationally with the current “true” brand campaign launched in 2014. Ads will be performed in various national networks and cable properties. Liberty Mutual Internal Creative Agency, Copper Giants ™, will develop assets to expand the campaign on social, digital and others.
The goal of Liberty Mutual is to help people hug today and follow with confidence tomorrow. The promise we give to our customers around the world is to provide protection with unexpected, carefully provided. In business since 1912, and headquartered in Boston in Massachusetts, today we are a leading global insurer with operations in 30 countries and economics around the world. We are the third biggest insurer of property and victims in the United States on the basis of direct written data from 2017, as reported by the Commissioners of the National Insurance Association. We also classified the 68th. In the list of Fortune 100 largest US companies based on revenue since 2017. Liberty employs almost 50,000 people around the world. The sixth largest car insurer and residential insurers in the US, Liberty Mutual (www.libertymutual.com) sells complete lines to cover car, owners, small commercials, valuable possession and insurance of personal responsibilities. We leaders of the industry in the partnership of affinity, offering car and housing insurance to employees and members of more than 15,000 companies, credit cooperatives, professional associations and former students.
The campaign, with a creative content developed by Liberty’s advertising agency, Goodby Silverstein & Partners (GS & P), presented the audience in a pair that rotates around classic police couples. Emma and Doug are on the mission to prevent too suspicious people from paying too much insurance. Partners are willing to explain why it is better to adjust their insurance via Liberty Mutual and get exactly what you need. Well, Doug can provide more complete explanations. The lima is, after all, Emma.
You may not know about the origin of these characters. How did Liberty Mutual decide to get into the door door and where are ideas for these specific characters?
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I had a pleasure to talk to Jenn Lebel, director of Liberty Mutual Insurance Marketing Director, Global Retail in markets, about her partnership with GS & P in creating these characters. Lebel also gave us a tablespoon of Liberty masculine mascots that could be (including the misunderstood T. Rex living in the modern world), an abbreviation that inspires the name “lemon” for hoods and working on commercials in the middle of a pandemic covid-11. We also have a rare view, where these characters can follow in 2021 and beyond. I dare say that Liberty is a mutual canon even
The Emma & Doug have been Liberty Mutual Golder since 2019. Liberty Mutual had a brand mascot earlier or are these characters new representatives?
Live Emma and Doug are the first official mascots Milecty mutual brands. Before launching in 2019, advertising Liberty focused on the constructions of oriented on constructions, such as our long -term campaign, which uses a consistent scenario on the sidewalk in front of the Freedom statue and works on the market along with the Oduga.
We were very successful with the campaign of our truth and wanted to continue to find a way to maintain free vision with consumers. The brand door gave the opportunity to do so. When we decided to develop new -Voices, we knew they needed to be unforgettable in order to highlight and progress in the competitive space of insurance. We developed more than a dozen concepts and put them in front of more than 18,000 consumers in a quantitative and qualitative environment. Emma and Doug climbed to the top with consumers and with us. The duo of a friend was known to people, but there was an unexpected reversal of a man with a bird without a flight that made her humorous and unforgettable.
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What were the conversations when they were trying to determine what would be the mask of the Liberty Mutual brand? How did you reach the point of Emma with a man?
We were really open to all kinds of doors -Gatene during the campaign development phase. What the Emma & Doug differentiated from other options was the unexpected turn of the famous Buddy-São genre that has existed in pop culture for decades. The characters were a family part and an unexpected part. A new opinion on this family triple and this has allowed us the ability to revive our message – Liberty adjusts to each other car insurance so you pay only what you need – in a true fun way. Not only do they rhyme with EMU, but it is also the abbreviation of freedom.
During our development, we had a lot of fun and saw more than a dozen great concepts. To quote the couple, we looked at the pigeon that speaks with yellow pants living on the island of Liberty and the misunderstood Tirannosaurus that lived in the modern world.
Emma and Doug think that the crime is to pay excessive insurance so that they are constantly trying to help our customers get the best value of their insurance policy by adjusting their cover so that they have the exact cover they need and save money.
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In recent works, they highlighted some digital products of Liberty Mutual, such as our cover tool tool, which offers customers discounts and recommendations, so they pay only what they need. Lim & Doug will continue to talk about new and innovative products that can help customers get the right coverage they need and generate economics. And we will continue to do so in a way that echoes with the public.
Goodby Silverstein & Partners helped develop creative content around the duet. How would you describe your dynamic and appropriate personality?
The partnership with goodbye was exceptional, and their creative skill and a strategic guideline on the development of the campaign cannot be overdoing it.
As a team, we have a strong term about who the characters are, not. Doug is a personalized and highly trained personalized insurance expert … and Lem is a wild bird. Lem does not speak, but it tends to take over Doug in the spotlight. They have a long, unspeakable to this point, history and partners and best friends, as well as a dynamic duo of the insurance world.
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The Emma Emma strengthened his name before Doug. Lem is a piece of freedom of mutual and just rhymes with EMU. GS & P brought the name a fully formed concept. We went through some options before we landed with the Doug name, but as soon as we heard it, we knew it was
