Lunar New Year Uniqlo – This is one of my favorite propaganda campaigns that I was able to work for Unicloo on January 2020, and when our team was informed, I knew that I had to create the purpose of the campaign. The purpose of this project is to create a purpose for the New Year of the Moon, which will be implemented in marketing at the Unicloo store, which attracts unanimous offerings a few weeks ago in honor of the moon.
As a person who loves the example, I see this project as an opportunity to implement some of my explanations. Why is this project so interesting to me? Well, the Moon New Year is a holiday that is not only celebrated in China but also in Korean culture. It was a holiday that I really added to my childhood, filled with traditional Korean rice cakes and our brothers who want to be good for the New Year.
Lunar New Year Uniqlo
Once I created a purpose and after it is approved, I work to create a whole -consuming view on both the media and digital media platforms with the digital team. Overall, once the campaign was completed and the store was placed in the propaganda popboard/people, it was a great success by raising a tall step in the store. Visual display is courageous, strong and customer pulls him.
Coach Lunar New Year 2021 • Coach X Champion Now Available In Malaysia
For my color, I was inspired by the normal theme of red and gold as I saw in the New Year of the whole moon. Red is considered good in China and it is believed that it helps to panic.
When I started the idea of this project, I did my own quick research online (the image above was Google) and also visited Chinatown in Manhattan to see what the moon usually belongs to. LNV has a connection to the moon calendar that distributes the Chinese zodiac from the zodiac and its known features every year in a 12 -year cycle. Chinese zodiacs have 12 animals and this year 2020, this is the year of the rat.
An important thing is that in all matters of this design process, there is no form of rats, though it is common to have the purpose of animals in LNY. This is intentionally, because the ancestor of marketing leadership is asked to include the purpose of the rat because of the concern that the rat’s view will not be interesting (which is a legal concern, because the rats are a common, but in New York).
